Strategic business planning is a process of restructuring the core strategies in a company.It starts from the vision and mission of an organisation.It evaluate internal and external factors influencing the growth of a firm and make a road map for success.
Evaluation of current performance is
very important in strategic planning. Consultant get the
feedback of core management areas and competencies and implement the new
strategy for each department.
Business strategy should be a
specific ,consistent and fit with the market
environment.It should mobilize and utilize resources to beat the competition. Setting
corporate culture and maintaining standards are very important.Professional development and corporate
image also possess a major role in strategic business planning.A good business strategy look into the future potential of 10 to 15
years and fuel long term growth.
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